HOKA

HOKA is a premium athletic footwear brand known for its innovative design, maximalist cushioning, and lightweight construction. Founded in 2009 by French trail runners Jean-Luc Diard and Nicolas Mermoud, the brand initially focused on creating shoes that offered superior shock absorption and stability for downhill running. HOKA’s signature feature is its oversized midsole, which provides exceptional cushioning without adding excess weight. The brand’s Meta-Rocker technology promotes a smooth, efficient stride, making its shoes popular among runners, hikers, and walkers alike. HOKA offers a variety of models tailored for road running, trail running, hiking, and everyday wear.